Mobile templates in Expiration Reminder are tracked as separate email templates but with the type set to Mobile Template. This will make the template available in the mobile template list for regular email templates.
Mobile templates can’t be configured directly on expiration items, categories, locations or contact types. You set email templates for these, but not mobile templates. Mobile templates are only set when editing or adding an email template. This way the system will know what mobile template to use when sending an email template.
These templates are different because they don't support any formatting and are plain text.
Mobile text messages are limited to 160 characters.